SMS & Email Marketing Ideas For September (Updated 2024)

September is a fantastic month to engage your audience through SMS and email marketing, with the start of fall and a host of exciting events and holidays. From seasonal promotions to awareness campaigns, here are some ideas and key dates to incorporate into your September marketing strategies.

General September Observances

• Self-Improvement Month: Inspire your audience to focus on personal growth with products, services, or content centered around self-care, learning, and personal development.
• Back-to-School Season: Continue tapping into the school season with promotions on educational tools, fall fashion, and supplies. Offer content that helps parents and students transition smoothly into the school year.
• Hispanic Heritage Month (Starting September 15): Celebrate the rich cultural contributions of the Hispanic and Latino communities. Share educational content, recipes, or collaborations with Hispanic-owned businesses.

 Key September Dates and Events (2024)

Labor Day (First Monday in September)

Kick off the month by celebrating workers with special promotions and Labor Day sales. Focus on leisure and relaxation products, or promote a well-deserved break with discounts on experiences and services.

Grandparents Day (September 10)

Create heartfelt promotions and content to celebrate grandparents. Offer gift ideas, personalized messages, or experiences to make the day special for older generations.

Patriot Day (September 11)

Honor the significance of this day by sharing thoughtful messages of remembrance and unity. Encourage acts of kindness or community support in your messaging.

The 21st Night of September

Playfully tap into pop culture references to Earth, Wind & Fire’s classic song, “September.” Create fun campaigns that ask your audience to share how they’re celebrating the iconic night or offer special discounts for the day.

First Day of Fall (September 23)

Welcome the change of season with fall-themed promotions and content. Highlight cozy products, seasonal activities, or fall décor to get your audience excited for cooler weather.

Ancestor Appreciation Day (September 27)

Encourage your audience to reflect on and honor their family history. Promote family-centric content, services, or products that help people celebrate their heritage, such as genealogy tools or personalized gifts.

Neighbor Day (September 28)

Promote kindness and community by encouraging your audience to connect with their neighbors. Offer ideas or products to help them organize neighborhood gatherings or simple acts of goodwill.

National Coffee Day (September 29)

Engage coffee lovers with promotions on coffee products, gift cards to local cafes, or coffee-themed content. Offer exclusive deals to subscribers and invite them to celebrate their love for caffeine.

September brings a wide variety of opportunities to boost your SMS and email marketing. Aligning your campaigns with these events and observances can create meaningful connections with your audience. 

Need help crafting your strategy? Contact us today to take your marketing efforts to the next level.