SMS & Email Marketing Ideas For August (Updated 2024)

August offers plenty of great opportunities to engage your audience through SMS and email marketing. It’s a perfect time to connect with your customers and boost your marketing efforts with all the events and observances this month. 

Here are some ideas and dates to inspire your August campaigns.

General June Observances

• National Wellness Month: Promote self-care, healthy habits, and wellness products. Inspire your audience to prioritize their well-being with special offers or wellness tips.
• Back-to-School Season: With students returning to classrooms, offer promotions on school supplies, clothing, and other essentials. Engage parents with helpful resources and tips to start the school year off right.
• Family Fun Month: Highlight fun activities for families to enjoy together. Whether it’s outdoor adventures or home-based entertainment, promote products or ideas that bring families closer.

Key August Dates and Events (2024)

International Beer Day (First Friday in August)

Celebrate this day with special promotions on beer, brewery tours, or unique drink pairings. Partner with local breweries to add a local flair to your marketing.

National Friendship Day (August 6)

Celebrate friendships by encouraging your audience to share thoughtful messages and gifts with their friends. Offer special “buy one, get one” deals or create campaigns around showing appreciation to those closest to your audience.

National Relaxation Day (August 15)

Encourage your audience to unwind and take a break with offers on relaxing products or services. Share content focused on stress relief, from spa deals to meditation apps.

Women’s Equality Day (August 26)

Honor women’s achievements and advocate for gender equality. Share empowering messages and highlight initiatives that support women in your community or business.

Last Days of Summer

As summer winds down, create urgency with end-of-season sales and clearance events. Promote summer-related products or offer tips for making the most of the final days of warm weather.

August is full of opportunities to strengthen your SMS and email marketing strategies. Align your campaigns with these observances to engage your audience meaningfully. Need help creating impactful campaigns? Contact us today to elevate your marketing efforts.

For personalized marketing strategies, reach out. Let’s discuss how we can help you achieve your goals.