BFCM Dates 2024

The countdown is on! Black Friday & Cyber Monday are approaching fast. Make sure you are aware of these key Q4 events to maximize your marketing strategy.

Navigating BFCM Successfully

Set Your Expectations 
Align with internal stakeholders early about deliverables, timelines, and potential challenges to keep everyone on the same page and avoid last-minute surprises.

Start Early & Work Ahead
Begin planning and building campaigns in October (if you have not already) to ensure a smooth and efficient execution when BFCM hits. The more you can complete ahead of time, the better prepared you’ll be.

Pay Attention to Details in Advance
Small errors can have big consequences during BFCM. Double-check all assets, content, and links well before launch to catch mistakes early.

Understand Promo Schedules & Availability
Know your company’s promotional timeline and ensure everyone is available when needed for approvals, updates, or last-minute adjustments.

Prioritize High-Impact Opportunities
Focus on the channels, products, and campaigns that will drive the most results. Put your time and resources where they will have the biggest impact.

Stay Organized
Use project management tools and clear timelines to keep track of tasks and deadlines. Staying organized will help you manage the chaos effectively.

Take One Day at a Time
Don’t let the scale of BFCM overwhelm you. Tackle daily priorities, break tasks into smaller pieces, and keep a steady pace to manage stress and maintain productivity. 

Ready to level up your Q4 marketing? Let’s connect and make this season your best yet!