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+102%

Growth in total business revenue

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The challenges

Jantzen had a lot of great ideas and messages in their email account, but this often led to confusion and mixed content, leaving subscribers overwhelmed. Our initial goals were to simplify messaging, clean up flow filters to ensure the right audience received a clear message at the right time, and strategize additional core email flows that their program was missing.

The deliverables

    Email Marketing

  • Email Automation
  • Email Strategy
  • Content Creation
  • Reporting

   Management

  • Pop-up Management
  • Audience Segmentation and Implementation
  • Account Management and Optimization

The work

Our top priority was the automation strategy, focusing on implementing email best practices, updating email template designs to create a clean brand identity, and adjusting flow cadence to maximize performance. Updating the on-site email opt-in pop-up was also crucial to ensure the design and experience were optimized for mobile, as most of their traffic came from mobile devices. Once optimized with a simple, clean design and clear value proposition/offer, Jantzen’s opt-in rate increased by over 100%.

The results

  • In just 2.5 months, total business revenue increased by 102% compared to the previous period (shoutout to other Wallaroo/Arvo services as well).
 
  • Email-attributed revenue increased by 176% compared to the previous period.
 
  • April revenue (month 2 of working together when initial optimizations and strategy really had a chance to shine) was up 227% year-over-year.
 
  • New Welcome Flow revenue gained 252%, adding 5.2k additional email subscribers.
  • We implemented a new Added to Cart Flow in mid-March, which has yielded $16k in revenue at $2.37 RPD, making this an extremely profitable flow in just two months!
 
  • We started implementing audience segmentation tactics and targeting optimizations in April for Jantzen campaigns and saw a 28% increase in email campaign click rate.

  • The pop-up opt-in rate increased by 100%, from 3.5% to 7%, which is 247% above industry averages.

April ‘24 compared to April ‘23 KPI’s

In addition to revenue being up + over 200% that every single KPI is also up. Typically when recipients increase by this much, avg KPIs tend to go down, not up. This shows that our strategy is not just making more seasonal revenue by sending to more people but improving engagement rates, & customer journeys more broadly – which is what we really care about when it comes to scaling a sustainable account
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A Utah Agency

© 2023 Arvo Digital 78 W Center Street Suite 2A Provo, UT 84601

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